Loxa Beauty (online store)


Loxa Beauty is an innovative e-commerce platform that supports professional salons and stylists, while offering consumers a unique shopping experience. Founded in 2011, founders Janell Shaffer and Danielle McDowell were determined to bridge an important gap between consumers, salons and major manufacturers.

Loxa Beauty is an online retail solution for salons and stylists optimized to offer support for the professional industry to better compete in the consumer retail space. With online purchases and product diversion becoming the norm, it’s easy for industry professionals to lose out on a major source of revenue. Insert Loxa Beauty. This tool was created to empower salons and stylists and offer easy product purchase for consumers at their convenience.

Loxa Beauty provides customers with access to more than 4,000 authentic and authorized professional hair and beauty products, and gives a commission to a professional salon and/or stylist of the customer’s choice with every purchase made on the site.

As a Loxa Beauty customer, you can shop top salon professional brands such as Paul Mitchell, Joico, American Crew, CHI and more. You can read trustworthy product reviews, get the scoop on the latest trends and learn exclusive tips from the pros. You even have access to personalized product recommendations from your own stylist using our HairScription tool, which creates the perfect product cocktail to treat your hair needs.

We hold a commitment to the professional industry, and look to insert the voice of the expert into every element that we produce.

Want to join the Loxa Beauty revolution? Register here.